What makes a successful newsletter? How do you structure an article that people want to read? How do you secure a commission from a magazine? This guide will show you:
how to open articles
how to make them flow and use good closing paragraphs
how to use case studies
where to find experts and how to interview them
how to write the article up
how to approach magazines to secure a commission
how...
Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures,...
Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five?
Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers. If done incorrectly you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing...
We are all in the business of selling. Selling our products and our services, selling our company, and especially selling ourselves. So whether you are selling business to business, or business to consumer, this audiobook will tell you in simple steps how to close more sales and win more business. Topics covered include:
How to build better rapport with your prospects
How to sell to the right people
How...
Time is a wasting asset, because once it has been spent, it can never be retrieved. There is no such thing as a refund, and the only re-runs are the ones that might be shown on the television. Everyone is under more pressure these days - the pace of life is faster, and individuals are being asked to work longer hours, sometimes with damaging consequences to their health and private life. Good time...
Employing the right people is critical to the success of any business. Appointing the wrong person can be expensive, not only in monetary terms but also in terms of wasted time and energy. It can also lead to internal conflict, higher absenteeism, and lost production time. Recruitment is not simply about discovering ways to get hold of someone quickly and cheaply to fill a gap; it is about an analysis...
It's back - and this time it's even more revealing. In this completely updated and expanded edition, top trader Robbie Burns gives you the lowdown on the strategies you need to make money from the stock market without having to sit at a screen all day. Robbie quit the rat race in 2001, and believes you can do it too.The original Naked Trader flew off the shelves as the glowing reviews from readers...
Business owners and managers are under increasing pressure to perform. Never has there been a better time to practice good people motivation and management techniques. Lack of employment security and flexible working contracts have reduced the level of loyalty, so more emphasis needs to be placed on building positive relationships with people. Traditional carrot-and-stick management techniques no...
For eight years between 1998 and 2006, Luke Johnson wrote a regular column as ""The Maverick"" in The Sunday Telegraph. His short, pithy essays tackled subjects ranging from rich lists to bankrupt companies, from high finance to investment techniques, from philanthropy to trophy wives, bringing a practitioner's eye to the commercial world and the people in it.
"The Maverick" quickly developed a cult...
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